SXSW Trail Run
signage / illustration / swag
Liquid I.V. is an electrolyte drink mix that uses the science of Cellular Transport Technology to hydrate faster than water. Well+Good partnered with Liquid I.V. to host a trail run at SXSW. Each participant is given a map depicting the route back to W+G’s “Hydration Station” where they can pick up a water bottle filled with Liquid I.V. The abstract pattern created is inspired by SXSW’s 2018 branding and is energetic to help amp up the runners.