Abigail Maker

Well+Good x SXSW



signage, map, illustration

Well+Good partnered with Liquid I.V. to host a trail run at SXSW. Liquid I.V. is an electrolyte drink mix that uses the science of Cellular Transport Technology to hydrate faster than water alone. Each participant was given a post card map depicting the length of each route back to W+G’s “Hydration Station” where they could pick up their water bottle filled with Liquid I.V. The custom pattern designed for the signage is fun and energetic to get the runner’s amped and riffed off of SXSW’s 2018 abstract branding.